CLASS OUTLINE 2009

Tuesday, May 5th

• Introductions
• Roundtable discussion of students goals, objectives & current equipment
• Review of class worksheet handout
• Demonstration of light modifiers
  • Soft boxes
  • Umbrellas
  • Reflectors
  • Diffusers
  • What they do, how to use them properly, good and bad designs
• Composition

Evening Session

• Open class time with instructor – 7:00pm. – 9:00pm.

Wednesday, May 6th

 Morning Session

• Studio design and layout
• Lighting ratios
  • Proven techniques for understanding what they are, how they’re obtained and how to use them to gain control over your images
  • Setting your lights to achieve different moods at the click of a switch
• Studio lighting tests --- consistent results every time
• Lighting patterns--- creating them and seeing them

Afternoon Session

• “Clock Face Posing” --- Bruce’s unusual technique to make posing simple *

·      Feminine, masculine, aggressive and non-aggressive posing techniques

* Live model demonstrations; Bruce will lecture and allow students “hands-on” experience throughout the day.

Thursday, May 7th

Morning Session

• Couples *
  • Traditional
  • Romantic
  • Sexy
  • Bride & Groom, if times permits

Afternoon Session

• Family Groups *
  • Studio
  • Breakouts for increased portrait sales
  • Presentation and sales--- techniques to more than double your profit.

• Profiles/people of “character” *

*Live model demonstrations; Bruce will lecture and allow students “hands-on” experience throughout the day.

Friday, May 8th
Morning Session
• “Baby Parts” *

Bruce will demonstrate his technique for creating “Baby Parts” --- his award-winning compilation book series capturing infants from their tiny fingers to their tiny toes, and everything in between.

·Class time will include photographing and designing an entire Baby Parts album
  Appreciating the importance of the macro lens
  Presentation techniques--- color vs. black & white, artful edges, album layout and design

How to increase your sales through composites
• Marketing and sales through public displays and doctors offices
• Children--- Children’s Album Plan
With over 300 kids enrolled to date, Bruce will tell you how to successfully market the idea beginning with brides and maternity sittings.
• Tips and tricks for creating your own props and unique sets for children of all ages
• Why becoming the “family photographer” will bring benefits for years to come

*Live model demonstrations; Bruce will lecture and allow students “hands-on” experience throughout the day.

Afternoon Session
• Review of the week
• Business plan layout for the successful portrait studio
• Marketing and advertising
• Studio workflow
• The importance of clothing consultations
• Community involvement and “giving back”
• The importance of photographic organizations--- get INVOLVED!
• Open forum--- sharing photographic information

Have a safe trip home!